7 Factors of Design
1. Clean Design
Clean, crisp design utilizing plenty of white space, clean typography and imagery produce websites that work.
2. Simple User Interface
An easy to use navigation system is crucial if you want your users to browse your site and view your product and services. A good user interface can improve the stickiness of your site. A bad navigation system can mean your visitor leaving your site even before they get to see what you have to offer.
3. Site Consistency
Consistency in layout and colour makes site navigation (rule 2) a much easier task for the user. It also gives your a site a more professional look and feel as most people are accustomed to this kind of design. Consistency in design also contributes to lower production costs as tasks are reduced and simplified.
4. Contact Details on Every Page
It is not enough to just have a contact page on your site as this is usually the most unvisited page on your site. We make sure our clients contact details are clearly presented on every page of their website either in the header, the sidebar or footer.
5. Fast Loading
Most internet users today have a short attention span and will not think twice about hitting the back button (1/3 of visitors will leave a website if it doesn't load within 8 seconds). Not only does the web site have to be optimized for search it has to be optimized for speed. Would Google be worth $100 billion if their home page took longer than 8 seconds to load?
6. Support for all A Grade Browsers
We make sure all our sites look and feel the same on all the A-Grade browsers. (Internet Explorer 6 & 7, Firefox 1.5 & 2, Opera and Safari). Browser research has shown that 96% of internet users use one of these A-grade browsers, by supporting them we know our clients websites will look good no matter what the end user is using.
7. W3C Compliant
We take full advantage of the powerful capabilities of modern web standards, using css and xhtml to power our sites enables us to deploy sites quicker, provide improved on-site optimization and produce a better overall experience for the end user.